The Rest Of The Retention Story – Part 4
Mastering ‘retention’ requires hard work: research, organization-wide involvement across departments, and a willingness to swim against the conventional currents in the Sea of Sameness that is...
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Dangerous Myth #1: Too Much Solicitation Causes Poor Retention
In the run-up to last year’s winter holidays I posted Don’t Eat the Poinsettia as an appropriate reminder that in fundraising — as in life — there are many myths we take for gospel. Some false or...
View ArticleParticipate In Agitator Drug Trials
If The Agitator were part of Big Pharma, we’d be writing to invite you to participate in the development and testing of vaccine to ensure retention – a breakthrough in the war against donor attrition....
View Article“Your Call Is Important To Us. Please Continue To Hold.”
Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before, nearly 20% of all donors who drop out quit because of lousy donor service. Consequently, any...
View ArticleRules Are Made To Be Broken
Rules are made to be broken! Or are they? A longer version of this aphorism is attributed to General Douglas MacArthur: “Rules are mostly made to be broken and are too often for the lazy to hide...
View ArticleStay The Course Or Step Change Fundraising?
Yes, there are some ‘uncontrollables’ that will influence your fundraising success in 2014 — consumers’ confidence about their economic well-being, major breaking events/tragedies (political or...
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Ask And You’ll Receive. Seek And You’ll Find.
Spring and the conference season are now upon us, and I wanted to share with you a couple of ‘coming attractions’ featuring folks in the Agitator family. ATTRACTION # 1 – Tomorrow, March 18th, Gail...
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Barriers To Growth – Part 1
A year ago we reported on Adrian Sargeant’s and Jen Shang’s remarkable study — Great Fundraising — revealing steps organizations must take to increase income 2, 3 or even 4 times. Last week, in...
View ArticleTop Fundraising Fallacies
Building on Drayton Bird’s blog, Five shocking lessons from a lifetime in marketing, Jeff Brooks added some fundraising spin of his own with 5 things you wish you already knew. Jeff inspired me to...
View ArticleDirect Mail Testing To Nowhere
I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality. A...
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